n the frontline on human rights we have Cindy Sheehan. Relentlessly, she is shaking up the Establishment by taking unusual actions to get publicity in an efforts to stop the illegal war in Iraq. Being a brilliant strategist, she is making so much noise that the Media can't ignore her; she is definitely making an impact. But is she making any changes? Maybe, maybe not, but at the very least she makes people start thinking.

On the frontline on animal rights we have Ingrid Newkirk, founder and President of PETA (People for the Ethical Treatment of Animals). Just like Sheehan, she is a brilliant strategist, fearless and driven when comes to protecting and fighting cruel and unethical behavior towards animals. Despite, or rather thanks to, her controversial methods of exposing those cruelties, she gets a lot of Media attention.

And there are results! Companies all over the world adjust to her demands after she and her staff by various methods have more or less forced them to change their policies to the animals' favor, and started treating animals more humanely. By giving these unethical Companies negative publicity, they have little choice but to change.

Due to her methods, Ingrid Newkirk has also had negative publicity, and there are people who think her actions are too offensive. However, in this age of Media block-outs and news suppression, drastic measures are sometimes necessary. I would say, thanks to people like Cindy Sheehan and Ingrid Newkirk there are lots of people waking up to what is happening. And like Newkirk says, there is no such thing as bad publicity. All publicity is good, because it gets people's attention.

In this short video, you will meet the woman who founded PETA. See what makes her tick, see how far she is willing to go to help animals, hear what her detractors say—some who fear any threat to their bottom line and others who are envious of her success—and meet some of the animals who have benefited from her tireless work.

I Am an Animal will give you a taste of why PETA is the most successful animal rights organization in the world and offer an inside look at one woman's lifelong quest to make the world a better place for all animals.

Whenever you get a chance, visit PETA's website at http://www.peta.org/.