Joseph Goebbels - Propaganda Principles

From: Subject: Joseph Goebbels - Propaganda Principles Date: Thu, 29 Apr 2004 04:30:07 -0700 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C42DA2.A6867CC0"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1409 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C42DA2.A6867CC0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.psywarrior.com/Goebbels.html Joseph Goebbels - Propaganda Principles
JOSEPH=20 GOEBBELS

1897 = -1945

German Nazi Party member Joseph = Goebbels=20 became Adolf Hitler's propaganda minister in 1933, which gave him = power over=20 all German radio, press, cinema, and theater. =

In 1925 Goebbels met the party leader = Adolf=20 Hitler. In 1926 he was made Gauleiter, or party leader, for the = region=20 of Berlin, and in 1927 he founded and became editor of the official = National=20 Socialist periodical Der Angriff (The Attack). He was elected = to the=20 Reichstag, the German parliament, in 1928. By exploiting mob emotions = and by=20 employing all modern methods of propaganda Goebbels helped Hitler into = power.=20
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His work as a propagandist materially = aided=20 Hitler's rise to power in 1933. When Hitler seized power in 1933, = Goebbels was=20 appointed Reichsminister for propaganda and national enlightenment. = From then=20 until his death, Goebbels used all media of education and = communications to=20 further Nazi propagandistic aims, instilling in the Germans the = concept of=20 their leader as a veritable god and of their destiny as the rulers of = the=20 world. In 1938 he became a member of the Hitler cabinet council. Late = in World=20 War II, in 1944, Hitler placed him in charge of total mobilization. =
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As Reichsminister for Propaganda and = National=20 Enlightenment, Goebbels was given complete control over radio, press, = cinema,=20 and theater; later he also regimented all German culture. Goebbels = placed his=20 undeniable intelligence and his brilliant insight into mass psychology = entirely at the service of his party. His most virulent propaganda was = against=20 the Jews. As a hypnotic orator he was second only to Hitler, and in = his=20 staging of mass meetings and parades he was unsurpassed. Utterly = cynical, he=20 seems to have believed only in the self-justification of power. He = remained=20 loyal to Hitler until the end. On May 1, 1945, as Soviet troops were = storming=20 Berlin, Goebbels committed suicide.

Listed below = are=20 the principles purported to summarize what made = Goebbels tick or=20 fail to tick. They may be thought of as his intellectual legacy. = Whether the=20 legacy has been reliably deduced is a methodological question. Whether = it is=20 valid is a psychological matter. Whether or when parts of it should be = utilized in a democratic society are profound and disturbing problems = of a=20 political and ethical nature.=20

GOEBBELS' = PRINCIPLES OF=20 PROPAGANDA

Based upon = Goebbels'=20 Principles of Propaganda by Leonard W. Doob, published in=20 Public Opinion and Propaganda; A Book of Readings edited for = The=20 Society for the Psychological Study of Social=20 Issues.

1. Propagandist must have = access to=20 intelligence concerning events and public opinion.=20
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2. Propaganda must be planned and executed by only one authority.

a. It must issue all the propaganda directives.

b. It must explain propaganda directives to important officials = and=20 maintain their morale.

c. It must oversee other agencies' activities which have = propaganda=20 consequences

3. The propaganda consequences of an action must be considered in = planning=20 that action.=20
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4. Propaganda must affect the enemy's policy and action.=20

a. By suppressing propagandistically desirable material which can = provide=20 the enemy with useful intelligence

b. By openly disseminating propaganda whose content or tone = causes the=20 enemy to draw the desired conclusions

c. By goading the enemy into revealing vital information about=20 himself

d. By making no reference to a desired enemy activity when any = reference=20 would discredit that activity

5. Declassified, operational information must be available to = implement a=20 propaganda campaign=20
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6. To be perceived, propaganda must evoke the interest of an = audience and=20 must be transmitted through an attention-getting communications = medium.=20
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7. Credibility alone must determine whether propaganda output = should be=20 true or false.=20
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8. The purpose, content and effectiveness of enemy propaganda; the = strength and effects of an expose; and the nature of current = propaganda=20 campaigns determine whether enemy propaganda should be ignored or = refuted.=20
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9. Credibility, intelligence, and the possible effects of = communicating=20 determine whether propaganda materials should be censored.=20
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10. Material from enemy propaganda may be utilized in operations = when it=20 helps diminish that enemy's prestige or lends support to the = propagandist's=20 own objective.=20
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11. Black rather than white propaganda may be employed when the = latter is=20 less credible or produces undesirable effects.=20
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12. Propaganda may be facilitated by leaders with prestige.=20
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13. Propaganda must be carefully timed.=20

a. The communication must reach the audience ahead of competing=20 propaganda.

b. A propaganda campaign must begin at the optimum = moment

c. A propaganda theme must be repeated, but not beyond some point = of=20 diminishing effectiveness

14. Propaganda must label events and people with distinctive = phrases or=20 slogans.=20

a. They must evoke desired responses which the audience = previously=20 possesses

b. They must be capable of being easily learned

c. They must be utilized again and again, but only in appropriate = situations

d. They must be boomerang-proof

15. Propaganda to the home front must prevent the raising of false = hopes=20 which can be blasted by future events.=20
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16. Propaganda to the home front must create an optimum anxiety = level.=20

a. Propaganda must reinforce anxiety concerning the consequences = of=20 defeat

b. Propaganda must diminish anxiety (other than concerning the=20 consequences of defeat) which is too high and which cannot be = reduced by=20 people themselves

17. Propaganda to the home front must diminish the impact of = frustration.=20

a. Inevitable frustrations must be anticipated

b. Inevitable frustrations must be placed in = perspective

18. Propaganda must facilitate the displacement of aggression by=20 specifying the targets for hatred.=20
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19. Propaganda cannot immediately affect strong = counter-tendencies;=20 instead it must offer some form of action or diversion, or = both.=20
3D1=20

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